Merrma is a Paris-based accessories brand founded by Lorelei Goude and Jojo Schulte in 2023. What started as a line of hair adornment has grown into a wider range of accessories - hats, scarves, and bags.

Merrma draws its name from a Wagiman word meaning “walking by the water looking for something with your feet.” This quiet, poetic image captures the essence of our ethos: a slow, tactile exploration of beauty, rooted in nature’s textures, colors, and rhythms.

All of Merrma’s collections are crafted with a commitment to quality and craftsmanship.

Hair clips are made in France using cellulose acetate - a high-quality plastic composed of about 70% vegetable fibers (wood and cotton). The broader accessories collection, is also produced in France through collaborations with couture ateliers outside Paris. Meanwhile all leather bags are manufactured in Italy, ensuring the finest materials and artisanal expertise.