“Merrma” derives from the Wagiman language, AUS ; “Walking by the water looking for something with your feet.”
Although seemingly unrelated to hair, the essence of Merrma Earth lies in evoking a specific feeling and sense of wonder. Each hair accessory crafter by Merrma is meticulously designed to embody this sentiment.
Inspired by both the vibrant culture and abundant natural beauty found in North Brazil, Merrma embraces a cross-continental approach to production.
The brand collaborates with a group of talented women in Cearà, in North Brazil, who lend their expertise in craftsmanship to bring the accessories to life.
Additionally, Merrma’s Paris atelier serves as the creative hub where the brand’s studio is located.